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Macworld Conference & Expo - San Francisco 2006:
Music/Audio Plays Featured Role at Macworld San Francisco

Macworld Conference & ExpoMusic/Audio Plays Featured Role at Macworld San Francisco

Berklee Dream Studio, Mac music education, John Lennon Bus mobile recording studio and music-related exhibitors

IDG World Expo has announced that music and audio will be a strong focus at Macworld Conference & Expo®, taking place January 9-13, 2006 at San Francisco’s Moscone Center. Macworld will showcase Mac music education, several music-related exhibitors, the Berklee Dream Studio, a podcasting stage and the John Lennon Educational Tour Bus – a state-of-the-art mobile recording and multimedia studio.

Dream Studio
In a new Exhibit Hall feature at Macworld San Francisco, the Berklee College of Music will present the Dream Studio, a state-of-the-art music studio filled with Mac hardware and software ready to bring your musical visions to life. This attraction will also feature a self-guided tour, music production demonstrations and daily lectures by Berklee faculty. Open to all Exhibit Hall attendees.

Mac Music and Audio Education
Several Mac/music-related educational sessions will take place during Macworld, including:

  • Power Tools Conference: “Mastering Logic” guides participants through the complete music production process using Logic, the powerful music production tool from Apple. Two full days of in-depth training by David Mash of the Berklee College of Music.

  • Market Symposium: “Podcasters” provides a full day of education as the podcasting industry leaders discuss their thoughts and experiences of riding this newest wave of Internet opportunity.

  • Taste of the Conference: “GarageBand 101” explains what it takes to record your own songs with GarageBand. Open to all Exhibit Hall attendees.

  • Taste of the Conference: “The iPod Revealed” Macworld magazine's Chris Breen reveals many of the hidden talents of Apple's amazing iPod. Open to all Exhibit Hall attendees.

  • Feature Presentation: “The Podcast Economy,” Industry luminary Chris Pirillo presents his insights on the rise of the Podcasting phenomenon. Open to all Exhibit Hall attendees.

The John Lennon Educational Tour Bus
The John Lennon Educational Tour Bus is a unique non-profit state-of-the-art mobile recording and multimedia studio. Attendees can learn how artists like the Black Eyed Peas have used the bus to work with students and record their own hit music with the products and solutions found on board. The bus features professional tools including Logic, Reason, Final Cut Pro, Live 5 and the iGuitar. On January 10, jazz artist Joshua Redman will talk about his process for making music on a Mac and will work with student visitors on an original jazz composition and video. Open to all Exhibit Hall Attendees.

Podcasting Stage
In a new Exhibit Hall feature, attendees can listen to some of the industry’s leading podcasters as they conduct live interviews from the floor of Macworld. Open to all Exhibit Hall Attendees.

Macworld Auto Show
The Macworld Auto Show is an exciting new Exhibit Hall attraction that will feature several custom cars from leading manufacturers – highlighted by the latest in iPod integration, among other Mac computer integrations. A Volkswagen GTi and a Porsche Cayenne will display the latest in vehicle-specific iPod docks; a vintage Buick Riviera will be custom fitted with a Mac mini; plus many more Mac-auto integrations from leading companies Alpine, Dension Audio Systems, 2point5, and Schosche. Open to all Exhibit Hall attendees.

Music-Related Exhibitors
Several companies exhibiting at Macworld will have displays where attendees can sample the latest music-related products. Music-related exhibiting companies include:

  • Harman Multimedia (booth 1917): a leading provider of high-fidelity audio products to major computer manufacturers. Its award-winning companion products for Apple’s iPod have revolutionized the speaker category.

  • Musitek (booth 1147): Musitek will announce at Macworld the release of SmartScore, the biggest upgrade ever for the music-scanning and music-scoring application.

  • Guitar Center (booth 1043): The nation’s leading music retailer will be exhibiting the latest recording software/hardware, music creation and editing tools with some of the industry’s leading manufacturers.

  • NOTION (booth 327): NOTION is the innovative music composition and performance software that allows musicians of all experience levels to compose and immediately playback their compositions like never before.

  • Sonoma Wire Works (Booth 307): Software tools for musicians that make it easy to create awesome tone and capture great sounding recordings.

  • Rogue Amoeba Software (Booth 431): Products include the Audio Hijack series for audio recording, the audio broadcasting tool Nicecast, and AirPort Express extender Airfoil.

For more information or to register for the event, please visit www.macworldexpo.com.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or [email protected] or Ron Moreau at (508) 424-4804 or [email protected].

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Wireless Sensing Solutions®, Syndicate™, GridWorld™, OSBC®, Digital ID World®, RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.





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