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Leadership Library




Opening Sessions & Keynotes
Event
Session Video Audio Materials
UGU
SF
2006
Tiger’s Least-Known Features: Dave’s Faves
David Pogue

Listen
UGLC
Boston
2004
Welcome
Chuck Joiner

Listen
UGU
SF
2004
Welcome
Chuck Joiner

Listen
UGU
SF
2004
Keynote Address
Christopher Breen

Chris Breen is a Contributing Editor for Macworld magazine and also the author of Peachpit Press' Secrets of the iPod (3ed edition) and Mac 911. In association with Macworld, Chris is very active in supporting the user group community. His "Mac 911" column is available for publication in MUG newsletters, and special user group-only editions of his "Breen's Bungalow" video tutorial are available to MUGs to distribute to their members and/or present at their meetings.


Listen
UGLC
NYC
2003
Welcome
Chuck Joiner, & Sandy Foderick, Lesa Snider & Elsa Travisano


Listen
Welcome Message
Chuck Joiner, David Roemer, Rowan Rozanski, Gail Murphy & Sandy Foderick

Opening comments on the state of user groups, the Campus Group movement and Campus Group Advisory Board, and the Regional Liasion Team



UGU
NYC 2002
Keynote Address
David Pogue

David Pogue provides his unique take on the state of the Macintosh industry as well as entertaining the troops with tips, tricks and magic.


Listen
UGU

NYC 2002

Welcome Messages
Garr Reynolds and Chuck Joiner



UGU
NYC
2001
Welcome - The Evolution of Macintosh User Groups
Chuck Joiner



Opening Session
Diane Cohn and Chuck Joiner

Watch

User Group Operations
Event Session Video Audio Materials
Since You Asked: Your User Group Questions Answered
Christopher Breen, Adam Engst, Bob LeVitus

Listen
How to Plan and Deliver Successful Meetings
Terry White

As Mac users become more diverse and their skill levels widen, it becomes increasingly difficult to have meetings that satisfy everyone. In this session you will learn some techniques that will allow you to deliver the best meetings possible to appeal to the widest audience possible.


Lessons Learned
Pat Fauquet

What was the best self-produced meeting you have done? What was the worst? What was the best fundraising event your group has tried? What was a real failure? What was your best newsletter? What one really bombed? In this session, we will ask questions to draw comments from the group and hope to turn your worst nightmares into shining moments.


Listen Materials
Starting & Running a Final Cut Pro User Group: The Unique Challenges
Gary Adcock

Join Gary Adcock, president of the Chicago Final Cut Pro Users Group, as he discusses the special ins and outs of running an application-specific Apple User Group. While Final Cut Pro User Groups often have differing requirements from other types of user groups, there are also requirements that are the same for all groups. Come on in and let's consider topics such as tax status, web advertising, suggested meeting topics, and alternative funding.


UGU
SF
2004
Plan Your Meeting Topics Up to a Year in Advance
Doan Stafford

Do you or your fellow officers often not know what your group is doing next month, the month after that, next year? Do you suffer from low attendance because your presentations are not of interest to your members? Do you struggle to find presenters, and always do so on short notice?

Well, no more! Get a grip on your situation and find out what topics are of most interest to your members, and from their feedback, plan your meeting topics up to a year in advance! Get presenters more easily because you know what topics you want and when you want them!

Find out from one of your peers, a fellow MUG officer, how he has helped his group do this for over six years now in ten easy steps. Make life easier for yourself, your fellow officers, presenters and members. Plan your meeting topics up to a year in advance!


Listen

Materials
UGU
SF
2004
Volunteers, Community and User Groups
Rick Ortiz

User Groups use the terms "volunteer" and "community" when describing themselves. This session helped define these terms and what they mean for your User Group. Rick discussed why people volunteer, how to support volunteers, and how to develop relationships in the community beyond your User Group. Rick also shared his experiences in developing community outreach programs within the Maui Apple User Society, and discuss the benefits and impact on the group.


Listen

Slides
UGU
SF
2004
The Lost Art of Board Building
Pat Fauquet

Every user group leader should be training successors to currently-held positions. This session will explore various facets of group administration including how to determine how many board members are needed, how to prevent volunteer burnout, how to prevent tensions among board members, how to maintain good communication among board members, and where to find needed training. Pat shares her recent successes in revitalizing the Washington Apple Pi Board of Directors by discussing information gleaned from user group discussion lists, and invited attendees to talk about their successes and failures.


Listen Slides
UGLC
NYC
2003
The Lost Art of Board Building
Pat Fauquet

Every user group leader should be training successors to currently-held positions. This session will explore various facets of group administration including how to determine how many board members are needed, how to prevent volunteer burnout, how to prevent tensions among board members, how to maintain good communication among board members, and where to find needed training. Pat shares her recent successes in revitalizing the Washington Apple Pi Board of Directors by discussing information gleaned from user group discussion lists, and invited attendees to talk about their successes and failures.


Listen
UGLC
NYC
2003
Money! Money! Money! Fun! Fun! Fun!: Fundraising Ideas That Your Members Will Really Enjoy
Pat Fauquet & Chuck Joiner

Whether it is buying a new PowerBook for demonstrations, a new projector to show off those demonstrations, securing a quality meeting place or any one of a thousand other reasons, user groups need funding. In this session, two experienced MUG leaders will tell you about how groups, large and small, can raise money, have fun, and benefit their memberships, all at the same time



Slides
UGU
NYC
2001
Reinventing Your User Group
Garr Reynolds & David Roemer

It’s a brand-driven, information-based world where quality is expected, differentiation rules, and what worked yesterday may not get it done today. The best user groups know that they must transform, evolve and package themselves in unique ways to make their mark and grow. “Reinventing” ourselves is a way to help both individuals and organizations prosper.

The presentation covers the following areas:
  • Identifying your group’s values, strengths and vision
  • Why branding can make all the difference for your group
  • Creating an identity program
  • Bringing youth into your group
  • Leveraging principles of “radical marketing”
  • How your UG can connect to your local community in a visceral, honest, and personal way.



Slides
UGU
NYC
2001
Your Group's Finances & An Introduction To Insurance For Your MUG
Chris Bastian & Chuck Joiner

This session will help you understand insurance and finances in relation to your MUG. Insurance is one of the most misunderstood, overlooked needs of a user group. You will find out why insurance is so important, what kinds of coverage you should consider, and how to go about acquiring the coverage you need. The session also provides information about how to build and keep a budget, how to brief the group’s board on financial health, and how to prepare for the IRS or other unpleasant surprises.



Outline

Slides
UGU
SF
2001
Work Shop Session - Solving MUG Problems
Christoper Sarson



UGU
SF
2001
Starting and Operating a MUG
Chuck Joiner

Insurance, publicity, building a strong board, fundraising and finance



UGU
SF
2001
MUG Branding: Developing, Packaging & Communicating
Garr Reynolds

Learn how to help your user group grow by turning your MUG into a powerful brand.



Creating Killer Meetings
Garr Reynolds

There’s more to life than vendor presentations. Garr explores other options for effective meetings that your members will love.



UGU
NYC
2000

The Common Sense Business of Starting & Operating a MUG
Chuck Joiner



Outline
UGU
NYC
2000

Building a Strong Board
Lorin Evans & Chris Bastian



UGU
NYC
2000

Finding & Keeping a Great Venue
Randy Jarnagin



UGU
NYC
2000
Making It Fun
Chuck Joiner & Rose Lynn
Watch

User Group Interaction
Event Session
Video
Audio
Materials
UGLC
NYC
2003
Inter-MUG Relationships: Making Them Work
Sarah Friedlander & Dennis Wurster

Just as no one can whistle a symphony for a whole orchestra, User Groups can have a "greater sound" when they work together. Hear how a pair of MUGs in upstate New York, one a young campus group and the other an experienced community group, have joined forces to help each other. One benefited with a broader audience and increased fundraising potential, while the other has access to young, talented members. Here is an opportunity to learn how highly motivated members forged this new relationship and to hear their continued plans for the future. By forming ties with another group, even if they aren't just like yours, you too can add new energy and ideas to your local groups.


Listen Slides
UGU
NYC 2002
iFamily: The Power of Bringing MUGs Together In Your Region
Dan East

This presentation is for MUG leaders to learn about coordinating their groups into collaborative and cooperative teams in order to enhance vendor relations and group presentations, boost membership, share resources and maximize the overall enjoyment for everyone.



Regional User Group Partnerships
Richard Crispin

Learn why it’s important to create alliances with other Mac user groups in your area and how to do it.

Watch

Marketing & Publicity
Event Session Video Audio Materials
MUGs In Motion: Using Digital Video To Showcase Your Group
Dave Game

A picture is worth a thousand words. Video is worth a million. The right use of videos can make your user group look like a million, attract new members, and get your message to the community at large. Find out why you should use the digital tools that come with your Mac to document your programs and activities – for your members and for the world at large – by web casting right from your user group web site. iMovie, iDVD, and the rest of the digital hub make it easy. Get ideas you can use from an Emmy-award winning broadcast pro and veteran user group moviemaker.


Listen
Marketing and Publicity
Rick Calicura & Jed Mark

Rick and Jed emonstrate how to create a marketing plan, work with local media, and collaborate with other non-profit organizations to increase awareness about your user group.

Watch

Vendor & Retailer Relationships
Event Session
Video
Audio
Materials
UGU
SF
2004
Vendor Panel Discussion
Lesa Snider (Host)

Participating vendors include:

  • Rye Livingston of Adobe
  • Jonathan Korzen of Audible
  • Ben Waldie of Automated Workflows
  • Rich Siegel of Bare Bones Software
  • Elizabeth Statmore of Circus Ponies
  • Bill Goldstein and Matthew Klahn of CodeTek
  • Matt Morris of Dantz Development
  • Janice Wendt of Nik Multimedia
  • Edward Killeen of Pixion
  • Paul Chadha of Recosoft
  • Dean Collins of Software Cinema
  • Jeff Lauzon and Mick Martin of Toon Boom


Listen


UGLC
NYC
2003
Getting Along With Others:How To Get Vendors To Support Your User Group
Gary Adcock

Gather years of expertise on growing lasting professional relationships from Gary Adcock, founder of the Chicago Final Cut Pro User Group. Learn the basics of getting along with people and discover how small tokens of appreciation go a long, long way toward solidifying these mutually beneficial ties. Plus, learn valuable tips and tricks on how to promote your group through other business organizations.


Listen
UGU
SF
2003
Vendor Panel Discussion
Lorene Romero (Moderator)

Participants include:
  • Paul Chadh - RecoSoft
  • Michael Herrick - Matterform
  • Charles Lai - Creation Engine
  • Alex Lindsey - dvGarage
  • Rye Livingston - Adobe
  • Bonnie Mitchell - Casady & Greene
  • Simon Robert - ToonBoom
  • Todd Salkovitz - MYOB
  • Alexa Smith - Peachpit Press
  • Claire Slemmer - Crywolf Inc. /CoolMacStuff.com
  • Lesa Snider - MacDesign
  • Jim Sullivan - ThinkFree
  • Janice Wendt - nik multimedia
  • Eric Ullman - Dantz



UGU
NYC
2002
Establishing Partnerships: Working With Local Resellers and Apple Stores
Rose Lynn, Rafael M. González, Allen Olivo & Garr Reynolds

We all want to win. MUGs working with retailers makes sense all the way around and no one loses if you do it right. Get the basics of etiquette and planning, and learn from the success of others who have created win-win relationships with local resellers and Apple stores. Create your own success story.



Working with Retailers & Vendors
Rose Lynn & Lorene Romero

Build, service and reap the benefits of working with retailers and vendors.



UGU
NYC
2000
Vendor Partnerships
Lorene Romero

Lorene shows how to approach vendors, obtain new contracts, maintain relations, get free stuff, and more.


UGU
NYC
2000
Working with Retailers
Rose Lynn

Rose has come up with some great strategies for creating mutually beneficial relationships with your local retailers

Watch

iMovie
About Working With Retailers

Working With People
UGU Sessions
Video
Audio
Materials
UGU
NYC 2002
Motivation Techniques For Dealing With Difficult Members
Scott Pelok

Everyone has difficult members in their group – people who just don't want to cooperate or are constantly causing headaches for the rest of the group. Finding the happy medium for all your members to work together starts with strong leadership at the top. We will talk about techniques to identify the problems your "difficult members" might be having (anger, shyness, fear, or reluctance to participate). Then we will explore motivational techniques that the "great" leaders employ to get people working and participating to their maximum. Topics will include settings goal and achieving them, overcoming obstacles, and management techniques.



UGU
NYC
2001
Stagnation and Motivation
Geri & Scott Pelok

The MacTechnics user group is successfully energizing its members by motivating them to new levels of creativity in technology. The group has revamped its newsletter, developed a killer web site, changed its approach to special interest groups, and pushed its membership forward in its use of technology. This session will explore their keys to success,
including motivating members, working with the educational community, simplifying product reviews, developing web sites, and considering questions every group should ask itself.



UGU
NYC
2000
Motivating Volunteers and Keeping Members Happy
Heidi Kreiner-Ley

Heidi shares the importance of attracting and inspiring volunteers, getting members more involved, and keeping your group happy.

Watch

MUG Communications
Event Session Video Audio Materials
User Group Websites That Work
Terry White


Listen
Tips & Tricks for Getting Your Website Found
Lesa Snider

Getting your website found is becoming increasingly difficult in a world where thousands of websites are added to the Internet daily. Search engine bots are becoming more sophisticated and selective than ever as they slither around the World Wide Web, indexing sites. Why should you care? Because as the Web continues to expand at warp speed, it decreases the likelihood that your target audience will ever find your site. If you want your website to be the doorway to your user group, you need to improve the odds a bit, and you can do just that through a little magic called search engine optimization.

In this session you will learn what search engines are and how they like to be treated; the top ten plus things you can do to get your site found and ranked highly by the search engines; and what online tools are currently available to help you achieve these goals.


Listen Materials
UGLC
Boston
2004
Great MUG Graphics: Tips & Tricks for Great MUG Artwork & Photos
Lesa Snider

Put your best MUG foot forward by improving the graphics on everything your MUG produces! Learn the truth about resolution, pick up tips on scanning, and decode words like "resampling." Discover sharpening and edge effects to make your photos pop. Cast away unwanted colors introduced by digital cameras, and learn super simple ways of fixing both underexposed and overexposed photos! There's something for everyone in this session whether you're producing graphics for Web or print. You'll also pick up online resources for stock photography and other clip art.



Workbook
UGLC
Boston
2004
A Committee of One: How To Build & Maintain Your MUG's Website with Little or No Help
Chuck La Tournous

Sure, everybody in your MUG wants to be involved in the website -- until it's time to do the actual work. Join RandomMaccess Publisher Chuck La Tournous in a lively discussion on creating and maintaining your group's website even when your entire Web team consists of, well...you.


Listen Materials
UGLC
Boston
2004
Cool Newsletters Without Really Trying
Chuck Joiner

Newsletters, whether published on paper or online, are a key resource that most user groups produce. They are also one of the most challenging because they require regular content development. This session will introduce you to a variety of resources of quality material for your newsletter that will not only enlighten and entertain your membership but also make your newsletter editor's job much easier.


Listen Materials
UGU
SF
2004
If You Build It...Will They Come?
Lesa Snider

What good is your web site if it doesn't provide information that's useful to your members, potential members and visitors? What good is a top-notch web site if no one can find it? Lesa outlined the essential components of an effective web site, then explained how to optimize your site so that it can be found by search engines, and therefore, by those interested in your group.


Slides
Web Site Do's and Don'ts
Terry White

A top notch website is important when marketing your user group. Not only would potential members be drawn to a well-designed site, but also the current members would enjoy using a site that is informative yet easy to navigate. Terry White, President of MacGroup-Detroit and Technical Resources Manager for Adobe Systems, shared his tips and tricks on how to make your group's website stand apart from the rest which will also help drive new membership.



Adobe Working Lunch: Terry White's MUG Web Site Workshop
Terry White

Terry White, User Group President of MacGroup Detroit, Technical Resources Manager and demo guru for Adobe Systems, will share with UGLC attendees tips and tricks on how to make their websites standout from the rest and help drive new membership.


Listen
UGLC
NYC
2003
Creating a Useful CD for Your User Group
Lesa Snider

Producing a CD for your group can be both a useful marketing tool, a money maker for your group and a terrific member benefit. Lesa shows you how easy it can be, what kind of content should be included, how to get vendors involved and more.

Listen Materials
Creating a Useful CD for Your User Group
Lesa Snider

Producing a CD for your group can be both a useful marketing tool, a money maker for your group and a terrific member benefit. Lesa will show you how easy it can be, what kind of content should be included, how to get vendors involved and more.


A Committee of One: How To Build Your MUG's Website with Little or No Help
Chuck La Tournous

Sure, everybody in your MUG wants to be involved in the website -- until it's time to do the actual work. In this session, Chuck La Tournous will guide you through creating and maintaining your group's website with little -- or even no help. Use CGIs, SSIs and other web tricks (yes, you can use them on your Mac) to save time and keep your site looking fresh -- even when your entire web team consists of...well, you.



Put It On The Web: Moving Your Group's Communication To The Internet Is Easy With Apple's iTools
John Allen

This session will focus on maximizing your group's voice through the power of Apple's suite of Internet tools, iTools. Learn how to post your user group newsletter, create a slideshow of pictures from your meetings and outings, and even create streaming video, all on Apple's web servers.

Combining iTools services like HomePage and iDisk with software applications like iMovie and iPhoto is fun and easy. You'll also learn how to go beyond the built-in HomePage templates to truly personalize your site with professional HTML editors and WebDAV connectivity.


Listen
Newsletters: Making Them Work For You
Janet Mobley & Elsa Travisano

Creating attractive and informative publications; challenges and solutions.



Handout
Internet Publishing
Fred Showker

Print versus internet? Online versus hardcopy? Make the most of your newsletter with these tips from Fred on leveraging various media: print, web, PDF, Internet, email, discussion lists, and more.

Watch

Youth & Campus-Oriented Sessions
Event Sessions Video Audio Materials
UGLC
Boston
2004
Attracting Youth to User Groups
Sarah Friedlander

When working together as a team, "the whole is greater than the sum of its parts." A user group is made up of people with various backgrounds, skills, and experiences, but many groups lack an essential element: active youth members. This session will lay out ideas and techniques that will help to attract valued young members to your user group thus adding further dimensions of skills and insights to your membership.


Listen Materials
UGU
SF
2004

Attracting Youth to User Groups
Sarah Friedlander

When working together as a team, "the whole is greater than the sum of the parts." A user group is made up of a people with various backgrounds, skills, and experiences. Many user groups lack an essential element: active young members. Young people need to be viewed as valued members of the user group community in order for them to join. Young people should be regarded as additional diversity in a group of people because they possess additional skills and insight. Since the goal of many user groups is to grow, recruiting young members is a good way to increase active membership, which benefits the group overall. This session will help lay out many ideas and techniques to help attract young members to your user group.


Listen

Slides
UGU
SF
2003
Students and User Groups: We're All Learning
Rowan Rozanski & David Roemer

A younger generation of Apple enthusiasts is now joining the user group community. Have you taken advantage of this great opportunity to grow your user group while increasing enthusiasm and diversity? In order to attract these young, energetic members, it's necessary to understand and adapt to their needs while introducing them to all the benefits of joining and participating in a user group.

This session will address the many benefits and challenges of engaging younger members, and it will offer suggestions to help create a campus group at a university near you. Participants will learn about exciting programs and events developed by campus groups and their passionate leaders. In addition, the session will help you imagine ways in which the user group community can grow stronger by creating more youth appeal. Take this opportunity to discover what younger members mean to the future of user groups worldwide.



Materials
UGU
SF
2003
Youth Appeal: Students, User Groups, and the Future
David Roemer

Does your user group want more members, greater enthusiasm, stronger diversity, and visionary future leaders? One of the keys to success is attracting new and energetic members with fresh ideas. In order to attract younger members, groups need to understand what younger people desire, and must adapt to meet these varying demands.

This session will address the benefits and challenges of engaging younger members, and we'll discuss ways our user group community can grow stronger by creating more youth appeal. In this session you will hear about some of the exciting programs and events being developed by campus user groups and passionate student user group leaders... and discover what they mean to the future of user groups worldwide.


Listen
UGU
SF
2002
Youth Appeal: How To Get Young People In Your Group
David Roemer & Ken Bereski II

Does your user group want more members, greater enthusiasm, stronger diversity, and future visionary leaders? One of the keys to achieving these characteristics is attracting new and energetic younger members with fresh ideas. However, in order to attract younger members, groups need to understand what younger people desire and adapt to meet these varying demands. This session will address the benefits and possible pitfalls of engaging younger members, and discuss ways the user group community can grow stronger by rebuilding to create more youth appeal.



Handout

Events & Community Activities
Event Sessions Video Audio Materials
UGLC
Boston
2004
Planning Cool MUG Events
Maria Arguello

Whether you are planning an educational or social event for your MUG, there are many things to consider during the initial planning stages that will insure a successful event. This session will help you with everything from financing the event to putting that last chair away once the event is over.


Listen Materials
UGU
SF
2002
How To Make A Small Event Big: A - Z
Lorene Romero & Ronnie Roche

Imagine a fundraising event so big it draws attendees from 100 miles away and has to turn vendors away for lack of room. Lorene Romero and Ronnie Roche, planning committee members for NCMUG’s highly successful Mac Computer Expo, the biggest Mac event north of San Francisco, have produced such an event for the past 4 years. Join them and learn how to have fun while raising money for your MUG.



Slides
UGU
NYC
2001
Small Event Planning
Mike Henigan, Kelly Hilliard, Jed Mark & Rick Calicura

Small events give user groups the opportunity to increase membership, serve members and the community, and raise funds. This session examines different types of events, various purposes and goals, and possible facilities. Discussions will also center around budgets, planning, resources and publicity. User groups will learn how to develop innovative events that invigorate current members and attract new members.



Handout

Syllabus
UGU
NYC
2000
Community Service Panel Discussion
Lorin Evans, Andrew Ackerman, David Sheddan, Jane Frank, Suzanne Balliet



Leadership Tools, Resources & Training
Event Sessions Video Audio Materials
UGU
SF
2006
The Art of the Start
Guy Kawasaki

Listen
UGU
SF
2004
The Art of Leadership
Jennifer Shelby, Signature Leadership

The subject of leadership elicits assured and subjective opinions from those looking for it, and instills considerable responsibility upon those selected to provide it. Yet, to function in our society, we all must respond to leadership as well as display it.

This session presents examples of leadership and discusses the common attributes of leaders. It is an opportunity to explore your own natural abilities to lead, your capacity to develop leaders in your organizations and communities, and help you build a clear framework for understanding and relating to leadership in your life.


Listen Slides
UGU
SF
2004
Introducing Panther: Mac OS X v10.3!
Dave Marra, Apple

Packed with over one hundred fifty amazing new features and applications, Mac OS X v10.3, code named "Panther", includes includes an exciting new Finder with Fast User Switching; Exposé, to manage all of your document windows; iChat AV, for face-to-face video conferencing over the Internet; Preview, a super-fast way to view and search PDFs; Font Book, to find, organize and manage all of your fonts; and Mail, a greatly enhanced email application. Panther combines these, plus many more, incredible new features with unprecedented ease-of-use and robust, cross-platform networking, all built upon a rock-solid, modern, secure, UNIX-based foundation. Be prepared for an exciting show!


Listen
UGU
SF
2004
.Mac for User Groups
Don Ice, Apple

.Mac has added several new features since it's launch in July 2002, and many existing features have been enhanced. Don will show some of the latest enhancements to .Mac as well as lead a discussion of how .Mac features can benefit user groups.


Listen
UGLC
NYC
2003
What Would You Do If...
A Workshop To Address MUG Challenges & Opportunities
Sarah Friedlander (Moderator)

Apple User Group Leaders face a variety of challenges during their career. Finding and motivating volunteers, generating funding, publicity, managing personality conflicts, finding meeting spaces, creating and maintaining strategic relationships, and many more are common experiences of UG leadership. In this workshop, everyone gets involved in answering the question that will inevitably get asked at your next group meeting or Board meeting: "What Would You Do If...."


Listen Session Notes
UGU
SF
2003
One Question. One Team. One Hour. Go! (A MUG Problem Solving Workshop)
Ken Bereski, Rowan Rozanski, David Roemer & Ajay Pillarisetti

By the end of the day, you'll have learned all sorts of new information. Just as importantly, you've brought all of your user group experience and expertise with you to User Group University. This final session is a team-based opportunity for you to share your ideas with other attendees. You'll have a chance to think through some of the major issues confronting user groups today, and together, we'll develop several innovative solutions to take back to your group.


Listen
UGU
SF
2003
You're Not Alone: A Review of Available MUG Resources
Gail Murphy & Ken Bereski

MUG leaders have many, many resources available to them to start, maintain and strengthen their groups... but they don't always know about them all. In this session, those resources will be presented and examined from both a community and campus group perspective. Meeting topics, community news, group promotion using the digital hub, scheduling events, training resources, newsletter content, adding value to your MUG's membership, special guests, staying informed...these are just a few of the areas where help is available! Whether you're new to MUGs or just looking for new ideas, this session will give you plenty of ideas.


Listen Materials
UGU
SF
2003
Apple Worldwide Customer Training & User Groups
Andy Creach

Andy provides an overview of the Apple worldwide customer training options, their value and detail the current product lines (including technical training, certification, user training, etc.), provide a demo of what is available and how it can apply to Macintosh User Groups.


Listen Materials
UGU
SF
2003

Apple Sales Web and Learn & Earn for User Group Leaders
Katie Keene

The Apple Sales Web is one of the most diverse resources Apple provides to user groups. Katie will explain what ASW is, what kind of resources can be found there, how ASW materials can be used to inform and educate your members, and why your MUG will never be without a meeting topic again.


Listen
UGU
NYC
2002
OSX Migration Tutorial For Leaders
Esver Comacho, Dave Marra, & John Allen

Mac OS X represents a revolution for those of us in the Apple community. This session addresses how this change impacts your user group and some of the top reasons you and your members will want to move forward with Mac OS X. We will explore ways you can help your members move smoothly to Mac OS X and how Mac OS X and its technologies can take your members to another level. The discussion will focus on how to address your membership’s issues and challenges in moving over to Mac OS X. User group leaders who are interested in learning how to help their members transition to Mac OS X will find this presentation valuble. Come share your insights and experiences in your migration to Mac OS X.


Listen
UGU
NYC
2002
Killer Presentations
Dave Marra

Discover some of the innovative ways to plan and deliver an exciting, attention-grabbing presentation to your Macintosh user group audience. We will discuss the tips and tricks to giving great presentations, some cool tools to use, and ways to avoid some of the common pitfalls that can occur.


Listen
UGU
SF 2002
Tips & Tricks For Great User Group Presentations
Dave Marra

Discover some of the innovative ways to plan and deliver an exciting, attention-grabbing presentation to your Macintosh User Group audience. Dave will discuss the tips and tricks to giving great presentations, suggest some cool tools to use, and offer ways to avoid some of the common pitfalls that can occur.



Material
UGU
NYC
2001
OS X Migration
Alfred Darby

With Mac OS X using Unix at its core, Mac users will turn to user groups with questions about switching to a new operating system. This session will cover the basics of Mac OS X, the obstacles to upgrading, and online resources for getting answers. Mac OS X Migration will provide leaders with answers, strategies, and resources to support the growing ranks of Mac OS X users.



Slides

Switchers
UGU Sessions Video Audio Materials
UGU
SF
2004
Welcoming Windows Users: The Other 95% (and Dropping)
Lynda Fudold

For groups that would like to increase their membership, Windows users present both a possibility and sometimes a challenge. It's worth the group leadership's time to consider who will and who might not fit in, and what the purposes are when you invite "the other 95%."

In this session, we'll consider the culture of the present group, how to decide which Windows users to invite, what might interest them, and whether or not to encourage them to switch. We'll also consider how to encourage people to join the group, rather than just visit, and how they might make the group better.


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Slides
UGLC
NYC
2003
Welcoming Windows Users
David Marra

In addition to his many MUG shows, Dave Marra is also very active presenting to some of the largest Windows/PC user groups in the U.S. and Canada. Discover some of the unique strategies and methods he uses when working with these diverse and often anti-Mac audiences. With solutions like Mac OS X, QuickTime 6 and Virtual PC, it has never been easier to attract Windows users. By welcoming Windows users and showing them how easy it is to "switch" to the Mac, Macintosh User Groups can make new friends and, most importantly, gain new members.


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UGU
SF
2003
Welcoming Windows Users
David Marra

In addition to his many MUG shows, Dave Marra is also very active presenting to some of the largest Windows/PC user groups in the U.S. Discover some of the unique strategies and methods he uses when working with these diverse and often anti-Mac audiences. With solutions like Mac OS X, QuickTime 6 and Virtual PC, it has never been easier to attract Windows users. By welcoming Windows users and showing them how easy it is to "switch" to the Mac, Macintosh User Groups can make new friends and, most importantly, gain new members.


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UGU
SF
2003
Persuading PC People to Switch - “The Art & Skill of Influence”
Lynda Fudold

This presentation is for folks who would like to be better at persuading PC folks to switch to a Mac, or just give it a fair chance. How *do* you deal with a friend who is debating between a Windows box or a Mac? For instance, how do you choose what to tell them about the Mac? What is best to actually say, do, or show them? And how do you preserve your friendship if both you and the other person feel strongly....and you don’t agree?

Linda covers some tips, pointers, and strategies on influencing others, correcting facts, and changing views without sounding like a Mac fanatic, as well as using some principles of influencing ethically, in this situation.


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